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	<title>Your Writing Cure</title>
	<link>http://www.yourwritingcure.com</link>
	<description>Freelance writing &#38; editing, website copy and SEO, Ghostwriting, Business Plans</description>
	<lastBuildDate>Tue, 05 Aug 2008 05:29:49 +0000</lastBuildDate>
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		<title>The ONE Secret To Make Your Marketing Message Effective</title>
		<description><![CDATA[How To Become the Center of Attention
There are millions of people with tons of advice, techniques, and strategies for how to reach your audience and get them to take action. Yet, if we&#8217;re drowning in such advice, then why are so many marketing campaigns, books, speeches, articles, blogs, and other content painfully ineffective? Why does [...]]]></description>
		<link>http://www.yourwritingcure.com/2008/07/24/the-most-important-secret-to-make-your-message-effective/</link>
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		<title>Why Start A Blog?</title>
		<description><![CDATA[A blog is absolutely indispensable for most business owners: it will help you draw unprecedented traffic, establish yourself as an expert and as a trusted friend to your customers, allow you to create more value, gain more customers, gain and share testimonials, and earn more money.
Having a blog allows you to have ongoing conversations with [...]]]></description>
		<link>http://www.yourwritingcure.com/2008/03/29/why-start-a-blog/</link>
			</item>
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		<title>What is the goal of great writing?</title>
		<description><![CDATA[3 Simple Steps To Dramatically Improved Writing
Amateur writers write for the sake of writing. While this may create copious amounts of inconsequential content or provide them personal pleasure, it does nothing to increase business prospects, improve the world, or move their audience to take action.
So what is the goal of great writing, and how can [...]]]></description>
		<link>http://www.yourwritingcure.com/2008/02/02/what-is-the-goal-of-great-writing/</link>
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		<title>Things that make you go hmm&#8230;</title>
		<description><![CDATA[I opened up my mailbox this morning to find this headline: &#8220;Castro Says He&#8217;s Too Unhealthy to Speak.&#8221;
Hmmm&#8230; I think I&#8217;m too tired to write this post and point out the irony of that phrase.
]]></description>
		<link>http://www.yourwritingcure.com/2008/01/16/things-that-make-you-go-hmm/</link>
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		<title>If you don&#8217;t read any other books on marketing&#8230;</title>
		<description><![CDATA[Marketing is such a critical aspect of the Information Age, and anyone who wants to succeed today must be very familiar with marketing principles, techniques, and strategies.
I&#8217;ve read quite a few books on marketing, but by far, the three that have impacted me and my style more than anything else are:
Made to Stick by Chip [...]]]></description>
		<link>http://www.yourwritingcure.com/2008/01/15/if-you-dont-read-any-other-books-on-marketing/</link>
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		<title>Why Write a Book?</title>
		<description><![CDATA[Why Write a Non-Fiction Book?
Surprising Truths About Book Publishing
When people approach me about writing a non-fiction book, my advice often disappoints them because of their expectations about the publishing world. There seems to be a pervading myth that simply publishing a book, on its own merits, is enough to bring fame and fortune to any [...]]]></description>
		<link>http://www.yourwritingcure.com/2008/01/10/why-write-a-book/</link>
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		<title>The First 10 Steps to Starting a Business</title>
		<description><![CDATA[The First 10 Steps to Starting a Business
(And a Business Plan Isn&#8217;t Number One)
As a freelance writer and business consultant, a lot of people come to me with a business idea and want my help to write a formal business plan.
Contrary to what many aspiring entrepreneurs think, writing a business plan isn&#8217;t the first or [...]]]></description>
		<link>http://www.yourwritingcure.com/2008/01/09/the-first-10-steps-to-starting-a-business/</link>
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