I opened up my mailbox this morning to find this headline: “Castro Says He’s Too Unhealthy to Speak.”
Hmmm… I think I’m too tired to write this post and point out the irony of that phrase.

Posted on January 16th, 2008 by Stephen
Filed under: Misc. Commentary | No Comments »

Marketing is such a critical aspect of the Information Age, and anyone who wants to succeed today must be very familiar with marketing principles, techniques, and strategies.
I’ve read quite a few books on marketing, but by far, the three that have impacted me and my style more than anything else are:
Made to Stick by Chip [...]

Posted on January 15th, 2008 by Stephen
Filed under: Marketing | No Comments »

Why Write a Non-Fiction Book?
Surprising Truths About Book Publishing
When people approach me about writing a non-fiction book, my advice often disappoints them because of their expectations about the publishing world. There seems to be a pervading myth that simply publishing a book, on its own merits, is enough to bring fame and fortune to any [...]

Posted on January 10th, 2008 by Stephen
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The First 10 Steps to Starting a Business
(And a Business Plan Isn’t Number One)
As a freelance writer and business consultant, a lot of people come to me with a business idea and want my help to write a formal business plan.
Contrary to what many aspiring entrepreneurs think, writing a business plan isn’t the first or [...]

Posted on January 9th, 2008 by Stephen
Filed under: Entrepreneurship | No Comments »